A look at the appeal of Marco’s Pizza franchise for multi-concept franchise owners
Marco’s Pizza franchisees Rafi Vargas, Kattya Barbaran, and Ed Boyer (all holding scissors, center) cut a Grand Opening ribbon at the brand’s 1,000th store in Kissimmee, Fla. on Wednesday, Oct. 21, 2020. The three are residents of Kissimmee. Flanking them, from left, are Tony Libardi, Marco’s President and COO, Mike Fletcher, Marco’s Area Representative, founder Pasquale Giammarco, Marco’s Pizza CEO Jack Butorac, and Glenn Ajmo, Marco’s Pizza Area Representative.
Experienced multi-brand franchise owners are quickly embracing Marco’s Pizza as their next investment choice.
- Tropical Smoothie franchisee Parth Chaudhari liked the Marco’s Pizza franchise opportunity enough to sign up for three stores in Florida.
- Bajit Gill, an experienced operator with 20 Subway franchises, signed a four-store agreement that will expand our presence in California.
- Michael Brody of Florida, who owns multiple Zaxby’s franchises, signed a multi-unit deal with Marco’s and will open his first store in early 2021.
- Travis Davis, who already owns nine Marco’s and almost 50 Sonic Drive-ins, is growing the Marco’s presence in a big way in Texas, adding 20 new franchise locations by the end of 2025.
“While the pandemic has posed significant challenges for small business owners, it was critical for our team to remain focused on the long-term vision — to not let this moment in time be the end of time,” said Davis. “As a multi-unit, multi-brand operator, it quickly became evident that there is tremendous value in having a diversified portfolio to allow for balance and stability during times of uncertainty.”
Why multi-brand entrepreneurs love Marco’s
Savvy, growth-minded entrepreneurs look for high-yield, proven concepts with significant recognition, but also with room to grow.
Marco’s Pizza ticks every one of those boxes. Our franchisees’ AUV for 2019 was $918,047 for the top 50% of franchised stores, according to our Franchise Disclosure Document.* And despite the pandemic, we set record year-over-year sales for several consecutive months in 2020.
Our national TV advertising campaigns have significantly increased brand awareness in the last two years, and we’ve just reached a major milestone in our growth with the opening of our 1,000th store.
*Reflects average AUV for the 338 highest-earning Franchise Stores (out of a total of 676 Franchised Stores) that operated for the full 52 weeks of our fiscal year ending December 29, 2019. Of these 338 stores, 127 (or 38%) reported revenues that met or surpassed $918,047. Your results may differ.
Strong growth for 2021
Pizza performed especially well during the pandemic, and thanks to our commitment to continuing to provide customers with our delicious pizza through contact-free delivery and curbside pickup, Marco’s thrived. We continue to explore pilot programs such as ghost kitchens, robotic kitchen innovations and third-party delivery that won’t compromise product quality.
We already have 110 new store commitments in the pipeline, and our goal is to sign 60 agreements with new franchisees in 2021, while also helping our existing franchisees with their accelerating expansion plans. All told, we expect to sign deals for 200 more stores in 2021.
Franchisees have plenty of room to grow. We plan to double to 2,000 locations by 2025, then double again thereafter. Marco’s has prime areas available for multi-unit owners to explore. We’re seeking to partner with experienced operators who have a passion for our People-First operations and our growth-focused strategy.
Learn more about Marco’s franchise
If you’re interested in adding a strong franchise brand to your investment portfolio, we’d like to hear from you. Fill out this form to request your free Franchise Information Report.
