Marco’s Pizza has tapped Denise Lauer as its chief marketing officer, according to a press release.
Lauer has more than 20 years of building brands and accelerating growth for companies domestically and internationally, with a decade within the food service. She has worked for Morton Salt, PepsiCo — Quaker Foods & Snacks, FedEx and more.
As CMO, Lauer will be responsible for brand strategy, national advertising and media buying strategy, digital and social media, web/app experience, product development and innovation, promotions, multicultural marketing, field/regional marketing and consumer engagement.
“Having grown up in Northeast Ohio, Marco’s Pizza was always a family favorite, so this opportunity really comes full circle for me,” Lauer said in the press release. “Marco’s is a brand I believe in – and I look forward to expanding its reach in the U.S. and beyond by delivering transformative marketing strategies that unleash its power and potential.
“The leadership team at this organization is second to none, and I’m thrilled to be part of a franchise with such an impressive growth trajectory fueled by its people-first culture and commitment to quality. As franchise expansion continues to surge, I plan to play a strategic role in further driving the growth and development of Marco’s Pizza and catapulting the brand into the national spotlight.”
Lauer will report to Steve Seyferth, EVP, chief growth officer, and serve on the Marco’s Pizza executive leadership team.
“Denise is an insightful brand leader with great character and a team-oriented mentality,” Seyferth said in the release. “Her skillset and experience in past CMO roles at large and respected organizations speak directly to the objectives we’re looking to accomplish as it relates to helping drive results and new levels of customer engagement. Having her on our side will be instrumental in achieving our goals in the years ahead.”
